banality
bromide
byword
catch phrase
catchword
cliche
countersign
cry
fad word
jargon
open sesame
password
pet expression
phrase
platitude
prosaicism
prosaism
rubber stamp
secret grip
slogan
tag
tessera
token
truism
vogue word
watchword
delivery
manner of speaking
speech
antiphon
focaccia
trade-mark